Long Beach SEO
Your Local SEO Experts
Hi there. You probably found this page while searching for “Long Beach SEO.” Or maybe you stumbled across it after looking at our web design services.
Either way, I’m glad you’re here.
If you’ve looked at any other Long Beach, CA SEO company’s websites, you’re probably expecting to see a long list of features and benefits that come with our search engine optimization services. But we like to do things a little bit differently here…
SEO is a huge subject that can take years to fully understand and master. It can also be a big investment for many businesses – both in time and money. It’s not exactly something you want to start paying for blindly.
So before we start detailing the amazing SEO services we offer, we want to make sure you know exactly what you’re getting into when you work with a business like ours.
Below you’ll find our best attempt to lay out the basics of SEO in the simplest way possible. If you make it to the end of this page, we’re sure you’ll have enough knowledge to make an informed decision when hiring an SEO agency – even if it’s not us!
And if you do decide to work with Pines Digital, I hope this page will be the start of a great business relationship.
Owner and Lead SEO Strategi
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So...What is SEO?
SEO (or “search engine optimization” as us nerds like to call it) is the process of increasing the quality and quantity of visitors to a website from search engines. In even simpler terms, it’s the art and science of getting your website to show up first (or at least on the first page of results) when people search for stuff.
You probably came to this page from Google – that’s the main search engine SEO experts will usually target. There are others like Bing and Yahoo, but since almost 90% of searches from desktops are made on Google, it’s really the only one you need to worry about.
Why Would You Even Need SEO?
If you’ve ever searched for something on Google (“SEO Services Long Beach”, maybe?), you were probably given a list of search results so large it would take you years to look at them all.
Luckily, Google is smart enough to prioritize the results it sees as most relevant to you and where you’re located. That’s what you see on the first page of your search.
As you start to go on to page two, three, and four (you must be really picky about your SEO!), the results will start to get less relevant. Instead of SEO companies in Long Beach, you might start to see results for other cities or even blog and news articles.
So why would you need SEO? If you’re a business that sells its products and services in Long Beach (or anywhere else), you want your website to show up on the first page of results when people search for that product or service.
In the example above, your curiosity about SEO was so great that it drove you to go past the first page of search results to find what you were looking for. But in reality, most people don’t go past the first page unless they’re really interested in a subject or really unhappy with the initial results they see.
As you get further down the list of results, the chances of someone coming on your website organically (not through paid advertising) decreases significantly.
How Do You Get to the Top of Google Search Results in Long Beach (or any other city)?
Now that you know what SEO is and why you might need it, let’s get into the nitty-gritty of how it’s done.
Don’t worry though, we’re not going to bore you with overly technical terms like “301 redirects” or “robots.txt” – but here’s a very hand glossary if you’re looking to brush up on your SEO vocabulary.
In the following sections, we’re going to break down the two major components that go into getting you SEO results: On-Page SEO and Off-Page SEO.
Most of the time, just focusing on one of the two won’t be enough to get you any long-term results. But if you can master both you have a poweful combination for SEO success.
Start Improving Your Long Beach SEO
In order to rank higher in Google’s search results (especially for competitive keywords), you need to have a pretty great website.
Now hold on…don’t go hiring a web design agency just yet (though we do offer those services separately if needed). Good looks are just one (very) small part of what goes into an optimized website.
Having great on-page SEO means getting three key components right:
One of the main issues that hold businesses back from SEO success is having a website with a poor structure.
But what does it mean to have a well-structured website? The most important thing you need to know is that Google has to be able to index your site. That means it needs to be able to find it, read it, and understand what each page is about.
Simply put, your website needs to be easy to understand and easy to navigate, both for Google and for visitors.
Content is king when it comes to SEO. Any SEO consultant who tells you otherwise is either lying or up to something fishy. Here’s why:
Google is essentially a robot and as of right now it’s much easier for it to understand text than images and video. So in order to understand what a page on your website is about (and even consider delivering it as a search result), it will look first at the words on the page.
That means you need to include a lot of high-quality, relevant content about the keyword you’re trying to rank for.
Have you ever gone to a website that takes forever to load? You probably didn’t like that and neither does Google.
Google wants to deliver not only the most relevant content to its users but the best possible user experience as well. Page speed (along with mobile responsiveness) is one of the leading factors in how Google judges user experience.
It’s so important that they actually created a free tool for testing the load time of your website.
Once you have the on-page foundations of your SEO set up, it’s time to focus on the off-page stuff. In many ways, off-page search engine optimization is like a popularity contest (only a lot less snobby).
Once upon a time, Google used to determine a website’s rankings based on its content and structure alone. But soon it realized there was another factor it could use to determine how relevant a website was: the number of other websites that linked back to it.
Those links back to your website are called “backlinks” (you may have heard other SEO consultants talking about them in rapturous tones). All things being equal, the more backlinks your website has, the more relevant and trustworthy it will look to Google.
It’s simple…but not so simple.
You see, not all backlinks are created equal. If you have a gym website, a backlink from the fitness blog your cousin started two weeks ago won’t be nearly as valuable as a backlink from a prominent industry website like Men’s Health.
Why? Your cousin may be a really great guy with some killer writing skills, but his blog simply doesn’t have the authority that Men’s Health does.
Content - The Holy Grail of Link Building
There are plenty of strategies and techniques to get backlinks. You can do a quick search and find 100 articles detailing them. However, the best strategy for getting really high-quality links (and the strategy we primarily focus on here at Pines Digital) is through content creation.
Essentially, we create great content that’s good enough to be featured on other high-authority websites. Content that shows that you and your business are an authority in your industry. Then we find websites and online publications that will agree to post your content with a link back to your site.
Talk to a Long Beach SEO Expert Today
Why Choose Our Long Beach SEO Services?
Frequently Asked Questions
The time it takes to get your business results will vary depending on factors such as the industry, competitiveness of keywords, and monthly SEO budget. Websites that are already ranking high (e.g. page 2) will typically see results faster than a brand new website.
That being said, it’s not uncommon to start seeing movement in your rankings within 3 months and bigger results within 6-9 months.
SEO isn’t a one-size-fits all service. That’s why we provide custom packages that fit your business’s budget and goals. Our packages typically start at $750/month.
We will get your website to the best possible position for your market and make sure your business gets new organic traffic. While many agencies focus on just getting #1 rankings, we believe it’s more important to focus on the right keywords that will bring the largest ROI for your business.
No agency can guarantee results. It’s against Google’s own policy and you should be wary of any agency that makes those kinds of claims. What we can guarantee you is that we’ll work our asses off more than anyone else to get you the SEO results you deserve.
We strive to make our reporting as transparent and easy to understand as possible. You’ll receive monthly video reports that detail the past month’s work, any changes in your SEO rankings, and what work will be done the next month to improve your rankings.
While we do offer discounts for long-term contracts, you aren’t required to sign up for one.
Schedule Your Free SEO Consultation
Fill out the form below to schedule your free 30-minute SEO consultation. You can also contact us by phone or email at: